One Setup, Both Platforms, Delivered Reliably
iOS and Android handle push differently under the hood — Apple Push Notification service and Firebase Cloud Messaging — with different permission rules, payload limits, and delivery behavior. A push feature that works on one platform and silently fails on the other is common when this isn't set up carefully.
We wire both platforms to a single sending layer so your team schedules and sends once, and messages arrive consistently on every device. We also handle the parts people forget: token refresh, uninstall cleanup, and quiet delivery of background data.
- APNs (iOS) and FCM (Android) unified behind one send API
- Device token registration, refresh, and stale-token cleanup
- Foreground, background, and app-closed delivery handled correctly
- Rich pushes with images and action buttons where supported
- Deep links so a tap opens the exact right screen, not just the app
Targeting and Timing That Doesn't Get You Muted
The fastest way to lose push permission is to blast everyone with irrelevant messages. Good push is segmented, timed, and tied to something the user cares about — an order update, an appointment reminder, a reply to their message.
We build the segmentation and triggering so you can send to the right people at the right moment, respect the user's permission choice, and measure what's actually opening the app.
- A permission prompt that asks at a moment users understand, not on first launch
- Segmentation by user attributes, behavior, or lifecycle stage
- Event-triggered pushes (orders, bookings, messages) as well as scheduled campaigns
- Quiet hours and frequency caps so you don't burn out your list
- Delivery and open tracking so you can see what works
More on cross-platform apps
Frequently asked questions
Why do my push notifications work on Android but not iPhone?
Almost always an APNs configuration or permission issue — Apple requires signed certificates or keys, an explicit user opt-in, and correct capability setup, and any gap makes iOS pushes silently disappear while Android keeps working. It's a common symptom of a setup that was only tested on one platform. We configure and test both end to end.
Do I need Firebase to send push notifications?
For Android, FCM (part of Firebase) is the standard path, and it can route iOS pushes too. You're not locked into the rest of Firebase, though — we can send through your own backend or a dedicated push service. We'll pick the setup that fits your stack and how much control you want.
How do I avoid users turning off notifications?
Ask for permission at a moment that makes sense rather than the instant the app opens, keep messages relevant and segmented, and cap frequency. Notifications tied to something the user is waiting for — a delivery, a reply, a reminder — keep opt-in rates high. We build the targeting to support that.