Passing Review the First Time
Both stores reject apps for predictable reasons: broken sign-in for the reviewer, missing privacy disclosures, using the wrong payment method, thin functionality, or metadata that doesn't match what the app does. A rejection isn't the end, but each round adds days.
We prepare your submission against the current guidelines — including Apple's requirement to justify data collection and Google's data safety form — so the reviewer can actually use the app and nothing obvious triggers a bounce.
- Reviewer test accounts and demo data so login and gated features work
- Apple privacy "nutrition labels" and Google Play Data Safety form completed accurately
- Correct payment rail per store rules to avoid billing rejections
- Age rating, permissions justifications, and content declarations
- A pre-submission checklist run against the latest guideline changes
Signing, Certificates, and Store Setup Done Right
Code signing is where launches quietly stall. Apple uses certificates, provisioning profiles, and App Store Connect; Google uses app signing keys and Play App Signing. Lose or misconfigure these and you can lock yourself out of updating your own app.
We set up signing so it's secure and recoverable, configure both consoles, and build the store listing — screenshots, descriptions, and keywords — so the app is findable and presentable, not just present.
- Apple certificates and provisioning profiles configured correctly
- Google Play App Signing set up so you never lose update ability
- App Store Connect and Play Console accounts and roles prepared
- Store screenshots, descriptions, and keyword fields built out
- Staged/phased rollout and TestFlight or internal testing before public release
More on cross-platform apps
Frequently asked questions
Why do apps get rejected from the App Store?
The frequent causes are crashes or a feature the reviewer couldn't reach (often a login they couldn't get past), incomplete or inaccurate privacy disclosures, using a non-compliant payment method for digital goods, and apps that don't do enough to justify being an app. We pre-empt these before submitting so review goes smoothly.
Do I need my own Apple and Google developer accounts?
Yes, and it's better that you own them. Apple charges an annual developer fee and Google a one-time registration fee, both paid to the stores directly. Keeping the accounts in your name means you own the app and the signing keys. We'll set them up with you and configure everything inside them.
How long does app store approval take?
Apple review often turns around in a day or two but can be longer, and Google Play can range from hours to several days, especially for new accounts. Rejections add a cycle each time. Because timing isn't fully in anyone's control, we build in buffer and submit clean to minimize extra rounds.