What moves, and how we protect it
A migration is a data project first and a design project second. Products, variants, images, customers, and order history all need to map cleanly into Shopify's structure.
The riskiest part is SEO. If old URLs die without redirects, you lose the rankings and backlinks you spent years earning, so the redirect map is planned before anything goes live.
- Products, variants, images, collections, and inventory mapped to Shopify's model
- Customer records and, where the source allows, order history preserved
- 301 redirects from every old URL to its new home so rankings carry over
- Meta titles, descriptions, and image alt text brought across
- A pre-launch data audit to catch mismatches before customers see them
Avoiding the common migration mistakes
Most migration horror stories come from three things: broken redirects, mangled product variants, and going live before verifying the data. We migrate into a private Shopify store first, reconcile it against the old site, then cut over — with the redirect map ready on day one.
The old site stays reachable until DNS and redirects are confirmed, so shoppers never hit a dead end during the switch.
- Never go live without a tested URL redirect map
- Reconcile product and inventory counts between old and new before cutover
- Plan a password-reset flow — most platforms can't move customer passwords securely
- Keep the old site reachable until DNS and redirects are confirmed
- Monitor Search Console after launch for crawl errors and fix them fast
More on online stores & e-commerce
Frequently asked questions
Will I lose my Google rankings?
Not if the migration is done right. The key is a complete 301 redirect map from every old URL to its new home, plus carrying over your meta data. Rankings can wobble briefly after any replatform, then recover — we watch for and fix crawl issues during that window.
Can you move my order and customer history?
Customer records move on nearly every platform. Order history can usually be imported too, though the depth depends on your source platform. We'll confirm exactly what's portable during scoping instead of promising blind.
How much downtime is there?
Effectively none for shoppers. We build and verify the new store privately, then switch DNS — the storefront stays available throughout, and the cutover itself is a matter of minutes.