One source of truth for stock
The core problem in multichannel selling is that your website, Amazon, your point-of-sale, and your warehouse each think they hold the real number. When they disagree, you either oversell items you don't have or bury stock the system thinks is gone.
We set up a single system of record — usually your store platform or a dedicated inventory hub — and sync every other channel to it, so a sale anywhere decrements the same count everywhere.
- Real-time (or near-real-time) sync between your storefront, marketplaces, and POS
- Stock buffers and safety thresholds so fast-movers don't oversell during sync lag
- Per-location inventory so a Texas warehouse and a retail shelf are tracked separately
- Automatic 'out of stock' / 'backorder' / 'pre-order' states instead of manual toggling
- Low-stock and reorder-point alerts before you run dry
Handling bundles, variants, and kits
Most oversells happen with the tricky SKUs: a shirt in six sizes, a gift bundle that pulls from three separate products, or a case that also sells as singles. If the count logic is wrong, one of those channels lies to a customer.
We model these relationships correctly so stock is decremented from the right underlying components, whichever way the customer buys.
- Variant-level tracking (size, color, material) rather than a single product count
- Bundle/kit logic that draws down shared components automatically
- Case-pack vs. single-unit selling from the same underlying stock
- Barcode/SKU standardization so the same item isn't listed three different ways
- Purchase-order and incoming-stock tracking so you can promise realistic restock dates
More on online stores & e-commerce
Frequently asked questions
Do I need special software, or can my store platform handle this?
It depends on your volume and number of channels. A single Shopify or WooCommerce store selling in one place often needs nothing extra. Once you add marketplaces, multiple warehouses, or POS, a dedicated inventory hub usually pays for itself by preventing oversells. We'll tell you honestly which tier you're at in a free consultation instead of selling you software you don't need.
How real-time is the sync, really?
Truly instant sync across every platform isn't always possible — some marketplaces only allow updates every few minutes. We design around that with stock buffers and clear rules so the small lag never turns into an oversell, and we tell you exactly what the update frequency will be for your specific channels.
Can you fix an existing setup that's already overselling?
Yes. We frequently come in to audit an existing store, find where counts drift (usually bundles, returns, or a channel that isn't syncing back), and repair the logic rather than rebuilding from scratch. We start by watching where your numbers actually diverge.