It Starts With an Audit, Not a Mockup
A redesign that skips discovery usually just makes an old problem prettier. Before any design work, we look at what your current site does well, where it loses visitors, how it's performing in search, and what your business actually needs it to accomplish. That audit sets the direction so design decisions are grounded in evidence, not taste alone.
This phase also surfaces the practical constraints: your platform, your content, your integrations, and what has to be preserved, like existing rankings or connected tools. Knowing those up front prevents expensive surprises later.
- Review current analytics, top pages, and where visitors drop off
- Assess SEO performance and which pages must be preserved
- Inventory existing content, integrations, and technical constraints
- Clarify goals: leads, sales, credibility, or a specific action
- Define who the site is for and what they need to do
Strategy, Design, and Build
With the audit in hand, we shape information architecture (how pages are organized), then move to design, first the layout and user flows, then the visual system. You review and give input at each stage, so the direction is confirmed before anyone writes production code.
The build turns approved designs into a real, responsive site on your chosen platform, wired to your forms, analytics, and any integrations. Throughout, we keep the content and structure aligned with the SEO plan so the launch doesn't cost you traffic.
- Information architecture and sitemap before visual design
- Design reviews at wireframe and visual stages, with your sign-off
- Responsive build that works across phones, tablets, and desktops
- Content migration mapped to preserve or improve search rankings
- Integrations wired: forms, analytics, CRM, booking, or e-commerce
Launch and What Comes After
Launch is a checklist, not a leap. We test across devices, verify forms and tracking, set up redirects from old URLs, and confirm search engines can crawl the new site. Then we go live in a controlled way and watch the numbers.
A good redesign engagement also plans for the weeks after launch, monitoring performance, catching anything that slipped through, and giving you a site you can actually maintain. We'll scope all of this to your needs on a free consultation before you commit.
- Pre-launch QA across devices, forms, and analytics
- 301 redirects mapped from old URLs to new ones
- Post-launch monitoring of rankings, traffic, and conversions
- Handoff and training so your team can maintain the site
- A clear scope and pricing unit agreed before work starts
More on website redesigns
Frequently asked questions
How is a redesign different from just building a new website?
A redesign works from an existing site, its content, rankings, traffic, and integrations, all of which must be respected and often preserved. A from-scratch build has none of that baggage. Redesigns carry extra responsibility around not losing what already works, especially SEO, which shapes how the project is planned.
Do I have to switch platforms to redesign?
Not necessarily. Many redesigns stay on the current platform, WordPress, Shopify, or another, and improve the design, structure, and speed within it. A platform change only makes sense when the current one is genuinely holding you back. We'll give you a straight recommendation either way.
How do you price a redesign?
Redesign pricing depends on scope: number of pages and templates, content and migration work, integrations, and how much strategy and custom design is involved. We don't quote a flat number sight-unseen because it would be a guess. A free consultation gives us enough to scope it and give you a real figure.