Redesign the buying path, not just the homepage
Most ecommerce redesigns that disappoint spend their energy on a beautiful homepage and ignore where sales are actually won or lost: category browsing, the product page, the cart, and checkout. We start from your analytics to find where shoppers drop off, then redesign those steps specifically.
Small, unglamorous details move the numbers most — clear pricing and shipping, an obvious 'add to cart,' visible trust signals, and a checkout that doesn't ask for anything it doesn't need.
- Product pages with strong imagery, clear pricing, and shipping info up front
- Category and search that help people filter down quickly
- A cart that's easy to review and edit
- A short, distraction-free checkout with a guest option
- Trust signals (returns, secure payment, real contact info) where they matter
- Mobile-first, since much of ecommerce browsing happens on phones
Platform, migration, and not losing your rankings
Whether you're on Shopify, WooCommerce, or something custom, a redesign is also a chance to clean up product data, URLs, and site structure. Migrations are where stores get hurt — lost redirects and broken product URLs can tank both traffic and revenue — so we map every URL and set up redirects before launch.
- Redesign within Shopify, WooCommerce, or your current platform
- Careful URL mapping and 301 redirects for every product and category
- Clean product data, variants, and inventory structure
- Page-speed work, since slow stores lose sales on mobile
- Payment and checkout options aligned to how your customers pay
- Analytics and conversion tracking set up correctly from day one
What we can't promise — and what we can
No honest agency can guarantee a specific lift in sales; too much depends on your products, pricing, traffic, and market. What we can do is remove the friction that measurably costs stores orders, instrument the site so you can see what's working, and iterate from real data rather than opinion.
- No guaranteed revenue numbers — we build on evidence, not promises
- Conversion tracking so improvements are measurable
- A/B-testable structure where volume justifies it
- A free consultation reviewing your current store's drop-off points
More on website redesigns
Frequently asked questions
Will redesigning my store lose my Google rankings?
Only if the migration is handled badly. The risk is real for ecommerce because you have many product and category URLs. We protect rankings with a complete URL map and 301 redirects and keep your product content intact. Done right, a faster, cleaner store tends to rank better.
Should I switch platforms during a redesign?
Only if your current platform is genuinely holding you back — high fees, poor performance, or missing features you need. Switching adds cost and migration risk. In a free consultation we'll be candid about whether a platform change is worth it or whether we should redesign in place.
How much does an ecommerce redesign cost?
The main drivers are the number of products, how much custom design and functionality you need, and whether you're migrating platforms. We price per project after reviewing your store, not from a template. Book a free consultation for a real estimate.