The site is where a rebrand becomes real
A rebrand lives or dies on consistency. If your new logo, colors, voice, and name show up everywhere except a half-updated website, the brand reads as unfinished.
A redesign-for-rebrand applies the new identity across every page and template so the experience is coherent from the first impression to the contact form.
- New logo, color system, and typography applied site-wide
- Messaging and voice aligned to the new positioning
- Updated imagery and iconography consistent with the brand
- Every template and component brought onto the new system
- Legal and footer details (entity name, trademarks) updated
- Consistency with other channels — social, email, and print
Protecting SEO through a name or domain change
The riskiest part of a rebrand is often technical: changing your domain, URLs, or site structure can erase years of search equity if handled carelessly.
If you're moving to a new domain, we plan the migration deliberately — full 301 redirect mapping, updated internal links, and the right signals to search engines — so the new brand inherits the old one's authority instead of starting from zero.
- Careful domain migration with complete 301 redirect mapping
- Preserved or improved URL structure, not arbitrary changes
- Redirects from the old domain kept in place long-term
- Updated sitemaps, canonical tags, and Search Console setup
- Google Business Profile, listings, and citations updated to the new name
- A rollout plan that avoids a traffic cliff at launch
Transition without confusing your audience
Existing customers need to recognize you through the change. We help manage the transition — clear 'we're now [new name]' messaging, updated bios and boilerplate, and a coordinated launch — so loyal visitors aren't left wondering if they're in the right place.
- Clear 'formerly known as' messaging during the transition
- Coordinated launch timing with your announcement
- Updated bios, boilerplate, and about content
- Consistent brand assets handed off for other channels
- A free consultation to sequence the rebrand launch safely
More on website redesigns
Frequently asked questions
We're changing our domain name — will we lose our Google rankings?
There's real risk, but it's manageable. A domain change done with a complete 301 redirect map, updated internal links, and proper Search Console signals typically transfers most of your authority, though a short dip is common. Done without those steps, you can lose a lot. This is exactly what we plan for.
Can you match our new brand guidelines exactly?
Yes. If your rebrand includes a brand book — colors, type, logo usage, voice — we build to it precisely. If the guidelines are still loose, we can help translate them into the specific web components and states the site needs.
Should we relaunch the site and rebrand at the same time?
Usually yes — a single coordinated launch is cleaner than a half-rebranded site lingering for weeks. But the sequencing depends on your announcement, domain, and readiness. We'll map the safest order in a free consultation.