What Actually Drives the Price
The single biggest factor is scope: how many pages and unique page templates, how much content and how it's migrated, how many custom features and integrations, and how much of the design is bespoke versus adapted from a theme. A five-page brochure refresh and a hundred-page site with e-commerce and a CRM integration are simply different projects at different prices.
Strategy and content work also move the number. A redesign that includes research, copywriting, and SEO planning costs more than one where you supply finished content, because more expert time goes into it. Neither is 'right', it depends on what you need.
- Number of pages and unique templates to design and build
- Custom functionality and third-party integrations
- How much content is new, migrated, or rewritten
- Custom design work versus adapting an existing theme
- Whether strategy, SEO, and copywriting are included
- Platform and any migration between platforms
How Redesigns Are Typically Priced
Most redesigns are priced as a fixed project scope once the requirements are known, sometimes with an hourly rate for work outside that scope. The reason a serious agency won't blurt a number before understanding your site is simple: without knowing the scope, any figure is a guess that either scares you off or sets you up for a surprise later.
That's why we scope first, then price. We'll look at your current site, your goals, and the specific work involved, then give you a real figure tied to a defined deliverable, not a vague range pulled from the air.
- Fixed project pricing once scope is defined is the common model
- Some work outside scope may be billed at an hourly rate
- A real quote follows a scope conversation, not a form guess
- Ongoing maintenance or hosting is usually priced separately
- Beware quotes given before anyone has seen your requirements
More on website redesigns
Frequently asked questions
Why won't you just tell me a price on the page?
Because an honest price depends on your scope, and we haven't seen it yet. A number posted for everyone would either be so high it scares off small projects or so low it can't cover real ones, and it would set the wrong expectation. We'd rather spend a short call understanding your site and give you a real figure than post a guess.
What makes one redesign cost more than another?
Scope. More pages and templates, custom features, integrations, content migration, bespoke design, and included strategy or copywriting all raise the price because they add expert time. A simple template refresh with your own content sits at the low end; a large custom site with e-commerce and integrations sits much higher.
Are there ongoing costs after the redesign?
Usually some. Hosting, a domain, and often maintenance, updates, backups, and security, are ongoing and typically separate from the redesign project itself. We'll lay out both the one-time build cost and any recurring costs clearly during the consultation so there are no surprises after launch.