What a content migration actually covers
Migration is more than copy-paste. It starts with a full inventory of what you have — every page, PDF, image, and video — followed by decisions about what moves, what's consolidated, and what's finally retired.
Then the content is mapped into the new site's structure and templates, media is transferred and re-linked, and metadata like titles and descriptions is carried over. The goal is a new site that has everything worth keeping, organized better than before.
- A content inventory and audit — keep, merge, rewrite, or retire each page
- Media transfer with images and documents re-linked, not left pointing at the old server
- Metadata (page titles, meta descriptions, structured data) preserved
- Content re-mapped into the new templates so formatting holds up
- Internal links updated to the new structure
- A staging review so you can check everything before launch
How migrations go wrong — and how we prevent it
The classic migration failures are predictable: broken images, lost text formatting, missing page metadata, and orphaned pages that no menu links to anymore. Each one quietly hurts usability or search visibility after launch.
We prevent them by working from a checked inventory, migrating on staging first, and validating links and media before go-live. For large sites we can script parts of the move, but a human still reviews the pages that matter most.
- Broken images and downloads — caught by re-linking media during the move, not after
- Lost formatting — handled by mapping content into real templates, not raw pastes
- Missing metadata — carried over field by field, not left to defaults
- Orphaned pages — surfaced by comparing the old inventory against the new sitemap
- Automated migration for volume, manual review for high-value pages
More on website redesigns
Frequently asked questions
Can content be migrated automatically, or is it all manual?
It's usually both. For a site with hundreds or thousands of similar pages, we script the bulk transfer to save time and reduce human error. Your most important pages — homepage, top landing pages, key products — get hands-on attention so they land clean. We match the method to the size of the job.
Will my SEO metadata survive the move?
Yes, when it's planned for. We carry over page titles, meta descriptions, and structured data as part of the migration. Note that content migration handles the content itself — keeping your URLs and rankings intact is closely tied to redirect mapping, which we handle alongside it.
How long does a content migration take?
It scales with the number of pages, how much cleanup they need, and whether content is being rewritten along the way. A small site can move in days; a large, messy one takes longer. We'll give you a realistic timeline after reviewing your inventory in a free consultation.