Where migrations go wrong
The risk in a migration is not moving the files — it is everything attached to them. Change your URLs without redirects and Google drops the old pages, taking their rankings with them. Miss a DNS or email setting and mail stops flowing. Cut over before testing and visitors hit a broken site.
We treat migration as a planned cutover: build and verify the new site in a staging environment, map every old URL to its new home, then switch DNS once it is confirmed working.
- Full inventory of pages, URLs, and assets before anything moves
- A 301 redirect map so old links and rankings carry over
- A staging build and testing before the public cutover
- DNS and email (MX) handled so mail never drops
- A timed cutover, often during low-traffic hours
- Post-launch monitoring for broken links, errors, and ranking dips
Common migration types we handle
"Migration" covers several different moves, and each has its own traps. Switching platforms (say, Wix to WordPress) means rebuilding templates and re-pointing URLs. Changing hosts is mostly a transfer-and-DNS job. A domain change or an HTTP-to-HTTPS move is largely about redirects done right.
Whatever the move, the goals are the same: no downtime, no lost SEO, no broken links, and email that keeps working.
- Platform-to-platform (Wix, Squarespace, or Shopify to/from WordPress)
- Host-to-host transfers
- Domain name changes and rebrands
- HTTP to HTTPS (SSL) migrations
- Consolidating multiple sites into one
- Submitting updated sitemaps to search engines after the move
More on web design & development
Frequently asked questions
Will I lose my Google rankings?
You shouldn't, if it's done right. The key is a complete 301 redirect map from old URLs to new ones so search engines transfer the value. Rankings can wobble briefly after any big change, which is why we monitor closely afterward.
Will my site be down during the move?
The goal is zero downtime. We build and test on staging first, so the public switch is a quick DNS change with the new site already verified and ready.
Can you move my email too?
We handle the DNS/MX records so email keeps working, and we coordinate the timing. If you're also changing email providers, that's a related step we can plan alongside the site move.