The four phases, and what each one produces
Most projects move through the same arc: understand the goal, design the solution, build it, and launch it. What separates a smooth project from a painful one is knowing what each phase produces and where your sign-off is needed. We show you work at the end of every phase, so there are no surprises at the reveal.
Each phase has a clear exit: you approve the plan before we design, approve the design before we build, and review a staging site before it goes live.
- Discovery: goals, audience, sitemap, and a written project plan
- Design: wireframes first, then polished mockups for key pages
- Build: the approved design turned into a fast, responsive, real site
- Launch: testing, go-live, and analytics — then a handoff
- Your approval gate at the end of each phase
- A staging link so you see the real site before it's public
What we need from you, and the timeline
Projects move at the speed of feedback and content. The most common cause of delay is not design or code — it is waiting on text, photos, and approvals. We tell you up front what content we need and when, so your part never becomes the bottleneck.
Timelines depend on scope: a focused site is faster than a large one with custom features. We give you a realistic schedule in discovery, not an optimistic guess.
- A kickoff questionnaire to capture goals and brand details
- A content checklist (copy, images, logos) with due dates
- Scheduled review points instead of endless open-ended feedback
- Clear scope, so "just one more thing" is handled honestly
- Training so you can manage the site after launch
- A defined point where the project is done and support begins
More on web design & development
Frequently asked questions
How long does a website take?
It depends on size and how fast content and feedback come back. A focused site is quicker than a large or custom one. We give you a realistic timeline in discovery and tell you which steps depend on you.
What do I actually need to provide?
Mostly content and decisions — your copy or notes for it, images and logo, and timely feedback at each review. We guide you through exactly what's needed and when.
What if I want changes after launch?
Small tweaks are normal and we handle them. Larger new features become their own small project so scope and cost stay clear. Many clients keep us on a maintenance plan for ongoing changes.