Built around how salons, spas & med-spas win customers

If you run in salons, spas & med-spas, your seo has to speak to how your customers actually decide. EVOTECH builds exactly that — practical, honest, and built on frameworks you own.

A salon, day spa, or med-spa lives and dies by its appointment book, and these days most of those appointments start on a phone screen — often after business hours, when nobody is at the front desk to pick up. What this industry needs first is real online booking that shows each stylist's, esthetician's, or provider's actual availability, lets a client pick a service and add-ons, and books the slot instantly without a round of phone tag or Instagram DMs. Tied to that, you need automated reminders and deposit or card-on-file protection, because a no-show or a same-day cancellation is a chair that can't be resold and revenue that's simply gone for the day.

How we work

We start with what your customers actually type and where you currently rank — not guesses. Then we fix the foundation before chasing rankings, because rankings built on a broken site don't hold.

Everything we do is above-board: no link farms, no keyword stuffing, no cloaking, nothing that borrows against your future to look good this month. You'll always know what we changed and why, and you'll own every account and every page.

A plain-English audit before anyone touches your site
Fixes prioritized by impact, not by what's easiest to bill for
Progress measured against real goals — calls, quotes, and sales
No shortcuts that risk a Google penalty down the road
You keep full ownership of your accounts, content, and data

What's usually broken — and how we fix it

Booking still runs through phone calls and DMs, so after-hours clients give up and the front desk stays buried
No-shows and same-day cancellations leave empty chairs with no deposit or reminder system to protect the slot
Outdated or missing photo galleries, so the site doesn't reflect the quality of the work you actually do
A big Instagram following that never converts because there's no clean path from a post to a booked appointment
Not showing up in local map results when people search for services in your area
For med-spas: marketing that blurs beauty and medical claims, creating compliance and trust risk

SEO services

Local SEOShow up in the map pack and local results near you.Technical SEOFix the crawl, speed, and structure problems holding you back.Content & Programmatic SEOPages built to answer real searches and rank over time.Google Business ProfileOptimize the profile that shows up in Google Maps.SEO AuditsA clear, honest report of what's wrong and what to fix first.

SEO by industry

Frequently asked questions

Will an online booking system replace my front desk or force me to change how I run my schedule?

No. It's built around how your shop already works — your providers, your services, your hours, and your rules for buffers, deposits, and cancellations. It handles the after-hours and self-service bookings so your team spends less time on the phone, while you keep full control to block time, adjust availability, or book someone in manually. We'll set it up to match your current process, and pricing is quoted after a free consultation once we see how your calendar and team are structured.

How much does SEO cost?

It depends on your starting point, your market, and how competitive your keywords are — a local service business and a statewide e-commerce store are very different jobs. We don't publish a one-size-fits-all price because it would either overcharge you or underdeliver. Book a free consultation and we'll scope the actual work and give you a straight quote.

How long until I see results?

SEO is a compounding investment, not an overnight switch. Technical fixes and a tuned Google Business Profile can move quickly; competitive rankings usually build over months. Anyone promising you page one in two weeks is either gaming Google (which gets penalized) or guessing. We'll be honest about realistic timelines for your situation.

SEO for Salons, Spas & Med-Spas