Branding is more than the icon
The icon gets the attention, but it only works when it sits on top of a real system. Your app needs a color palette, a typeface, a logo, and a consistent voice so every screen feels like it belongs to the same product. When those pieces are defined up front, your developers stop guessing and every new feature ships on-brand.
We start by pinning down what your app is and who it's for, then build the identity outward from there. If you already have a website or a company logo, we design the app identity to sit alongside it rather than compete with it.
- Core palette with defined roles: primary, accent, background, text, and status colors
- Type choices for headings, body, and UI labels that hold up on small screens
- App logo and wordmark, plus a simplified mark for tight spaces
- Splash and onboarding visuals that carry the same identity into first launch
- A short brand sheet your developers can reference so the look stays consistent
An icon that reads at every size
A home-screen icon is roughly a fingertip wide, so a design that looks great in a large mockup can turn into mush on a phone. We design the icon to be legible at the smallest size first, then scale up, which usually means one strong shape, real contrast, and no fine detail or tiny text.
We also check the icon where it actually lives: crowded next to other apps, on light and dark wallpapers, in notifications, in Settings, and in search results. The goal is instant recognition, not a busy illustration.
- One clear focal shape instead of crowded detail or literal screenshots
- Tested against light and dark wallpapers and next to competing apps
- Checked at small sizes for notifications, Settings, and Spotlight/search
- Avoids thin lines, gradients, and text that disappear when shrunk
- A few distinct directions to react to, not a single take-it-or-leave-it
Platform-ready assets you actually own
Design only helps if it ships. We deliver the icon in the exact formats and sizes iOS and Android expect, including Android's adaptive icon layers and the App Store marketing size, so your team can drop them straight into the build.
You get the editable source files and the exported assets, so you're never locked into us to make a future change. If you'd like, we can hand off directly to your developers with notes on how everything is meant to be used.
- iOS and Android icon sets exported at every required resolution
- Android adaptive icon foreground and background layers
- App Store and Google Play listing graphics that match the in-app look
- Editable source files plus a simple usage guide for future changes
- Optional direct handoff to your development team
More on app ui/ux design
Frequently asked questions
Can you design just the icon, or do I need a full brand?
Either. If you already have a color palette and logo, we can design an icon that fits your existing identity. If you're starting from scratch, we can build the full system so the icon, the in-app look, and your store listing all feel like one product. A free consultation is the fastest way to figure out which you need.
Will my app branding match my website?
Yes, if you want it to. When you already have a website or company brand, we design the app identity to stay consistent with it while adapting to the constraints of a small screen and an app icon. Bring what you have to the consultation and we'll plan the alignment.
Do I get the source files?
You get the editable source files and the exported assets. It's your brand, so you should be able to hand it to any developer or designer later without coming back to us. We don't hold your files hostage.