The whole funnel, not just the signup
Most webinar pages stop at "register." But registrations aren't attendees, and attendees aren't buyers. A real webinar funnel is built to carry someone from click to signup to actually showing up to acting afterward.
Each stage has its own job and its own drop-off, so we build and measure the full path — registration, confirmation, reminders, live, and replay.
- A registration page focused on the one outcome: sign up
- Instant confirmation with a calendar add and what to expect
- A reminder sequence (days, hours, minutes before) to fight no-shows
- Live-attendance nudges and join links
- A replay path for the majority who miss the live session
- Post-webinar follow-up toward your offer or next step
Fighting the no-show problem
The gap between registering and attending is where most webinars lose their audience. A funnel treats attendance as a separate goal with its own tactics, not an afterthought.
Well-timed reminders, an easy calendar add, and a reason to show up live all raise the attendance rate — which is what actually determines results.
- Email and (optionally) SMS reminders on a sensible cadence
- One-click calendar add at registration
- A live-only reason to attend (Q&A, bonus, an offer window)
- Clear, friction-free join links when it's time
- Tracking registration-to-attendance so you can improve it
Capturing the replay audience
Even a great webinar loses a large share of registrants to real life. The replay funnel recovers them — automatically delivering the recording and continuing the follow-up toward your offer.
This is often where a big portion of results comes from, so we build it as a first-class part of the funnel, not a leftover.
- Automated replay delivery to no-shows and attendees
- A follow-up sequence that carries the offer past the live event
- A deadline or window so the replay still drives action
- Measurement of replay-driven conversions separately from live
More on landing pages & funnels
Frequently asked questions
Which webinar platform do you work with?
We build the funnel around the platform you use or plan to use — most mainstream webinar and email tools integrate fine. If you haven't chosen one, we'll recommend based on your audience size and budget, not on a commission.
Why do I need reminders if people already registered?
Because registering and attending are different decisions. A large share of registrants forget or get busy — reminders and an easy calendar add are what convert a signup into an actual attendee, which is the number that drives results.
Is the replay really worth building?
Usually yes. A significant portion of registrants never make the live session, and without a replay path they're simply lost. Automating the recording and follow-up to those people often recovers a meaningful share of your outcome for little extra effort.