What actually drives the price
A landing page can be a simple one-section opt-in or a fully custom, copy-driven page wired into your CRM and analytics. The gap between those is where price comes from.
Rather than quote a number blind, here's what raises or lowers it — so you can see which bucket you're in before we ever talk money.
- Copywriting: do you have the message, or do we research and write it?
- Design: template-based vs. fully custom, brand-matched design
- Integrations: forms, CRM, payment, email automation, tracking
- Length: a short opt-in vs. a long, multi-section sales page
- Testing and revisions: one-and-done vs. built for A/B testing
- Assets: photography, illustration, video, custom graphics
Why quotes vary so much
A low quote usually means a template and your own copy; a mid quote adds custom design and real integration; a high quote means research, original copywriting, custom visuals, and a testing setup.
None is "right" — they're different scopes. The trap is comparing a low template quote to a high custom quote as if they're the same product.
- Low: template, your copy, a basic form — fast and cheap
- Mid: custom design, your brand, CRM/email integration
- High: research, original copy, custom visuals, testing-ready
- Ongoing optimization is a separate, usually monthly, scope
- The pricing unit is the project scope, not a flat page count
Getting a real number
The honest answer to "what does a landing page cost" is "it depends on scope" — but that's not a dodge if we show you the scope. On a free consultation we scope your specific page and give you a firm figure, not a meaningless range.
We'd rather right-size the project to your goal than sell you more page than you need.
- We scope from your goal, traffic source, and existing assets
- You get a firm quote, not a vague range
- We'll tell you when a simpler, cheaper page is enough
- No obligation — the consultation is genuinely free
More on landing pages & funnels
Frequently asked questions
Why won't you just list a price?
Because a landing page isn't one product. A template opt-in and a researched, custom, integration-heavy sales page are wildly different work, and posting one number would mislead you on both. We scope your specific page and quote it firmly — that's more honest than a fake flat rate.
What's the cheapest way to get a landing page?
A template with copy you provide and a basic form is the lowest-cost route, and for some campaigns that's genuinely enough. We'll tell you when it is rather than upsell a custom build you don't need. The savings come from doing less, not from cutting corners on what you do build.
Is it a one-time cost or ongoing?
The build is a one-time cost. Optional ongoing work — A/B testing, optimization, updates — is separate and usually monthly, and only worth it once the page has real traffic. We keep those separate so you're never paying for what you don't need yet.