Speed and Core Web Vitals
Most WordPress performance problems come from the same places: too many plugins loading scripts on every page, a bloated theme or page builder, unoptimized images, and no caching. Each active plugin can add CSS and JavaScript that ships to every visitor whether the page uses it or not.
We profile what's actually loading, remove or replace the heavy pieces, add proper page and object caching, and optimize images and fonts so your Core Web Vitals improve for real users, not just in a lab test.
- Audit and reduce plugin count; remove ones loading assets sitewide
- Add page caching and, where supported, object caching
- Optimize and lazy-load images; serve modern formats
- Defer or eliminate render-blocking scripts and unused CSS
- Rein in heavy page builders and bloated themes
- Preload key fonts and reduce layout shift
Crawl and structure fixes
WordPress creates a lot of URLs automatically: tag archives, category archives, author pages, date archives, paginated feeds, and media attachment pages. Left at defaults, many of these are thin and can contribute to index bloat, so we decide which taxonomies deserve to be indexed and control the rest.
We also make sure the fundamentals are clean: a sensible permalink structure, an accurate XML sitemap, correct canonicals, and structured data, configured through your SEO plugin rather than a pile of conflicting settings.
- Decide which tag/category/author/date archives to index vs. noindex
- Handle or disable attachment (media) pages that add thin URLs
- Set a clean, stable permalink structure
- Configure one SEO plugin properly instead of several overlapping ones
- Ensure an accurate XML sitemap and correct canonical tags
- Add appropriate structured data (Article, Breadcrumb, Organization)
More on technical seo
Frequently asked questions
Which SEO plugin should I use?
The popular options can all do the core job well; what matters more is configuring one correctly and not running several that fight each other. We'll work with whichever you already have where possible, rather than pushing a switch, and set it up so its sitemap, canonicals, and archive rules are consistent.
Are too many plugins really hurting my site?
It's less about the raw number and more about what each one loads. A few well-built plugins are fine; the problem is plugins that inject scripts and styles on every page or duplicate work. We identify the heavy and redundant ones rather than blindly cutting the count.
Should I noindex my tag and category pages?
It depends on whether they offer unique value. If your categories are well-organized landing pages with real content, indexing them can help. If your tags are a sprawl of near-empty archives, noindexing them reduces bloat. We make that call per site, not by a blanket rule.