What a technical audit uncovers
Great content can't rank if search engines can't crawl, render, or index it. A technical audit examines the machinery underneath, how your site is crawled, which pages get indexed, and whether structure and code are helping or hurting.
We crawl the site, cross-check against Search Console, and separate the issues that genuinely affect rankings from the cosmetic warnings that tools love to flag but don't matter.
- Crawlability: robots.txt, crawl traps, and pages search engines can't reach
- Indexation: what's indexed, what's excluded, and why
- Duplicate content, canonical tags, and parameter handling
- Site architecture, internal linking, and orphaned pages
- XML sitemaps, redirects, and broken links or redirect chains
- Mobile rendering, HTTPS, and structured data validity
From findings to a fix plan
A pile of tool warnings isn't an audit. We prioritize findings by real ranking impact and effort, so you know what to fix first and what to safely ignore.
You get a clear plan your developer can act on, with each issue explained, why it matters, and how to resolve it. If you'd rather we implement the fixes, we can scope that separately.
- A prioritized issue list ranked by impact and effort, not raw severity scores
- Plain-English explanations of what each issue does to your rankings
- Specific, developer-ready remediation steps
- A separation of true problems from harmless tool noise
- A retest plan to confirm fixes actually resolved the issue
More on technical seo
Frequently asked questions
How is this different from a Core Web Vitals or speed check?
Speed and Core Web Vitals are one part of technical SEO, focused on page experience. A full technical audit is broader, covering crawlability, indexation, site structure, duplicate content, redirects, and structured data. Speed problems are often found in the audit but are rarely the only issue.
My tool says I have hundreds of errors. Is my site broken?
Usually not. Automated tools flag many low-impact or purely cosmetic items alongside real problems. The value of an audit is triage: identifying the handful of issues actually affecting rankings and putting the rest in perspective so you don't waste effort on noise.
Do I need a technical audit if my content is good?
If strong content isn't ranking, technical barriers are a common culprit, pages that aren't indexed, are duplicated, or can't be crawled. An audit tells you whether the problem is technical, content, or authority, so you invest in the right fix instead of writing more content that can't be found.