What structured data does
Schema markup is code that describes your content in a standardized vocabulary search engines understand, labeling a page as a product, a business, an article, an FAQ, or a review. It doesn't change what visitors see; it clarifies meaning for machines.
That clarity can make your pages eligible for rich results, the enhanced listings with stars, prices, FAQs, or business details, which can make your result stand out in the search listings.
- LocalBusiness markup for your name, address, hours, and geo details
- Product and Offer markup for price, availability, and ratings
- FAQ and HowTo markup that can expand your listing
- Review and AggregateRating markup where genuinely applicable
- Article, Breadcrumb, and Organization markup for structure and identity
Doing it correctly and within the rules
Structured data has to be valid and honest. Markup that describes content not visible on the page, or fake reviews and ratings, violates Google's guidelines and can lead to manual penalties. We only mark up what's genuinely on your page.
We implement the right schema types for your content, validate them with Google's testing tools, and monitor for eligibility, so the markup is correct today and stays correct as your site changes.
- Choose the schema types that match your actual content and goals
- Implement clean, valid markup using current standards
- Validate with Google's Rich Results Test and Search Console
- Never mark up hidden, fake, or non-existent content
- Monitor rich-result eligibility and fix errors as they appear
More on technical seo
Frequently asked questions
Does adding schema guarantee I'll get rich results?
No. Correct markup makes a page eligible for rich results, but Google decides whether and when to display them. Valid structured data significantly improves your chances, and it never hurts to have search engines understand your content precisely, but eligibility isn't a guarantee of display.
Is schema markup a ranking factor?
Structured data isn't a direct ranking factor on its own. Its value is helping search engines understand your content and qualifying you for rich results that can improve visibility and click-through. Those downstream effects are the real benefit, and we're clear about that rather than overselling it.
Can I add review stars to my listings with schema?
Only for genuine reviews of the specific item on that page, and self-serving reviews of your own business on your own site aren't eligible for star markup under Google's rules. We implement review and rating markup only where it's legitimate and compliant, so you don't risk a penalty for cutting corners.