Coverage and indexing errors
The Pages report groups your URLs into indexed and not-indexed, with a reason for each excluded URL. Some reasons are perfectly fine (a page you deliberately noindexed), and some are real problems (a page you want ranking that Google won't index). Telling those apart is the whole job.
We work through each status, confirm whether the affected URLs actually matter, and trace the cause: a stray noindex tag, a canonical pointing elsewhere, a robots.txt block, a soft 404, or a server error Google hit while crawling.
- 'Discovered – currently not indexed' and 'Crawled – currently not indexed'
- 'Excluded by noindex tag' on pages that should be indexed
- 'Alternate page with proper canonical tag' pointing the wrong way
- 'Blocked by robots.txt' on URLs you actually want crawled
- 'Soft 404' where a real page is being treated as empty
- 'Server error (5xx)' and redirect errors interrupting crawling
Enhancement and experience errors
Beyond indexing, Search Console reports on structured data, mobile usability, and Core Web Vitals. Structured-data errors can cost you rich results (like review stars or FAQ snippets), and a broken schema is common after a theme or plugin change.
We validate your markup against current requirements, fix the errors and warnings, and request re-validation so the fixes are confirmed rather than assumed. For performance reports, we tie the field data back to concrete page changes.
- Structured-data errors blocking rich results (products, reviews, FAQ, breadcrumbs)
- Invalid or incomplete schema after theme or plugin updates
- Core Web Vitals URLs flagged 'poor' or 'needs improvement'
- Mobile usability issues like tap targets and viewport problems
- Use 'Validate Fix' and confirm the resolution rather than assuming
More on technical seo
Frequently asked questions
Are all Search Console 'errors' actually problems?
No, and that's a common source of wasted effort. Plenty of 'excluded' URLs are excluded on purpose, admin pages, intentional noindexes, duplicates correctly canonicalized. The skill is separating the benign statuses from the ones costing you real pages, then fixing only what matters.
Why does 'Discovered – currently not indexed' happen?
It usually means Google knows the URL exists but chose not to crawl or index it yet, often a signal about crawl budget or perceived page value. On larger sites it can point to thin content, weak internal linking, or crawl-budget pressure. We diagnose which cause applies to your pages.
How long do fixes take to show up?
After you fix an issue and request validation, Google has to recrawl the affected URLs, which can take days to weeks depending on the site and the number of pages. We make the fix verifiable so you know it worked, but the timeline for re-processing is Google's, not ours, and we won't pretend otherwise.