Coverage: what should be marked up but isn't
Structured data is how you translate your page content into a format search engines parse without ambiguity. Done well, it makes pages eligible for rich results like review stars, FAQs, breadcrumbs, and product details, and it clarifies who and what your business is.
We inventory the schema types you use today against the types your content actually qualifies for, then flag the gaps where you're leaving eligibility on the table.
- Organization and LocalBusiness markup for entity clarity and knowledge panel signals
- Product, Offer, and Review markup on commerce pages where eligible
- FAQ, HowTo, and Article markup matched to the real content on each template
- BreadcrumbList markup aligned with your site hierarchy
- Missing sameAs, logo, and contact properties that strengthen entity recognition
Validity: markup that exists but is broken or risky
Invalid or misused markup is worse than none. It can trigger errors in Search Console, make pages ineligible for rich results, or, if it misrepresents the page, risk a manual action.
We validate every schema type against Google's current requirements and the Schema.org spec, and we check that the markup describes content actually visible on the page.
- Errors and warnings from Google's Rich Results Test and Search Console enhancement reports
- Required versus recommended properties, so you clear the bar for eligibility
- Markup that describes content not visible on the page, a spam-guideline risk
- Duplicate or conflicting markup blocks fighting each other on the same page
- JSON-LD implementation checks, the format Google recommends
- A prioritized fix list separating 'blocks eligibility' from 'nice to have'
More on seo audits
Frequently asked questions
Does adding schema guarantee I'll get rich results or rank higher?
No, and anyone who guarantees it isn't being straight with you. Valid markup makes a page eligible for rich results, but Google decides whether to show them, and structured data is not a direct ranking factor. The honest value is eligibility and clearer entity understanding, not a ranking guarantee.
We use a plugin or theme that adds schema automatically. Do we still need an audit?
Often yes. Automated schema is a good start but frequently produces incomplete, duplicated, or invalid markup, and sometimes two plugins add conflicting blocks. The audit checks whether what's actually being output is valid and appropriate for your pages.
Which schema types matter most for my site?
It depends on your content and goals. A local service business benefits most from Organization and LocalBusiness markup; an ecommerce site from Product and Review; a publisher from Article and FAQ. We prioritize by what your pages qualify for and what actually earns visibility in your niche.