Titles, headings, and metadata
The on-page basics still carry weight: a clear, unique title tag; a single descriptive H1; a logical heading structure; and meta descriptions that earn the click. Sitewide, these are also where duplication and neglect quietly pile up.
We review these elements page by page — not just whether they exist, but whether they match what the page is about and what the searcher wants.
- Check title tags for uniqueness, length, and keyword relevance
- Confirm one clear H1 per page and a logical H2/H3 structure
- Review meta descriptions for accuracy and click appeal
- Find duplicate or missing titles and metadata across the site
- Verify image alt text describes the image usefully
Search intent match
The biggest on-page factor isn't keyword placement — it's whether the page matches what the searcher actually wants. Someone searching a term may want a how-to guide, a product page, or a comparison, and a page that answers the wrong intent won't rank no matter how well it's optimized.
We assess each key page against the intent behind its target query and the type of content already ranking for it, then flag mismatches to fix.
- Classify the intent (informational, commercial, transactional) behind target queries
- Compare each page's format against what's already ranking
- Flag pages answering the wrong intent for their keyword
- Check that the page actually answers the question it targets
- Identify pages chasing queries that don't fit their purpose
Content quality and internal links
Beyond structure and intent, we look at whether the content is genuinely thorough, readable, and better than the alternatives — covering the subtopics users expect and answering follow-up questions. Thin or shallow pages get flagged for expansion.
Internal linking ties it together: relevant links between your pages help both users and Google understand your content and spread ranking value to the pages that matter.
- Assess content depth and coverage against the query's subtopics
- Flag thin pages that need expansion to compete
- Check readability, formatting, and scannability
- Review internal links to and from each important page
- Ensure descriptive, relevant anchor text on internal links
More on seo audits
Frequently asked questions
What's the difference between on-page and technical SEO?
On-page SEO is about the content and elements on each page — titles, headings, body content, intent match, internal links. Technical SEO is about how the site works underneath — crawling, indexing, speed, site architecture. They overlap, but this audit focuses on the page-level content and optimization you control directly, page by page.
How important is keyword placement now?
Far less mechanical than it used to be. Stuffing exact keywords into titles and headings doesn't work anymore — Google understands topics and synonyms. What matters is that a page clearly covers the topic, matches the searcher's intent, and is genuinely useful. Natural keyword use in the title and headings helps; forcing it hurts.
Can you audit every page on my site?
For small sites, yes, page by page. For large sites, we audit at scale — grouping pages by template and type to find systemic issues — plus a deep manual review of your most important pages. Which approach fits depends on your size; we'll scope it with you in the free consultation.