Site Architecture and Internal Linking Audit

What an internal linking audit actually inspects

Internal links are how you tell search engines which pages matter and how they relate to each other. When that structure is weak, important pages sit too many clicks from the homepage, get few internal links, or none at all, and rankings stall no matter how good the content is.

We crawl your full site the way a search engine does, build a map of every internal link, and trace how authority flows from your strongest pages toward the ones you want to rank. Then we show you where that flow breaks.

• Orphaned pages that have zero internal links pointing to them and are effectively invisible to crawlers
• Click depth from the homepage to money pages, flagging anything buried four or more clicks deep
• Pages hoarding link equity that would be better distributed to conversion or service pages
• Anchor text patterns, including generic 'click here' links that waste a ranking signal
• Broken internal links and redirect chains that leak crawl budget and authority
• Navigation, breadcrumb, and footer link logic versus your actual topic hierarchy

From findings to a link plan you can execute

An audit is only useful if it ends in specific actions. We deliver a prioritized list of link changes tied to the pages you care about most, not a raw crawl export you have to interpret yourself.

That usually means adding contextual links from strong related pages, fixing anchor text, flattening deep sections, and building hub-and-spoke clusters so topically related pages reinforce each other.

• A ranked list of specific 'link from page A to page B' recommendations with the reason for each
• Proposed topic clusters that group related pages under clear pillar pages
• Anchor text guidance so links describe the destination in plain, relevant language
• A shortlist of high-authority pages whose equity is currently under-used
• Fixes for broken links and redirect chains found during the crawl

More on seo audits

Frequently asked questions