SEO Audits for Real Estate & Property Management
EVOTECH builds seo audits for real estate & property management — shaped around this industry's real priorities, designed and built by a Houston team, and yours to keep.
A clear, honest read on where your site stands and what to fix first — in plain English, with a prioritized roadmap you keep whether or not you hire us.
What the audit covers
We look across the whole picture, because rankings come from several areas at once and a weakness in any one can hold back the rest.
- Technical health — speed, mobile, crawlability, indexing, and structure
- On-page content — whether your pages match what people search for
- Local signals — your Google Business Profile and business-info consistency
- Site architecture and internal linking
- Backlink profile and any risky or spammy links pointing at you
- Tracking — whether you can even measure what's happening today
What real estate & property management need from seo audits
The other half is what happens after someone raises a hand. For agents and brokerages, that means capturing leads — saved searches, home-valuation requests, showing inquiries — and reaching them before the other agents they contacted do. For property managers, the digital work is operational: online rental applications, rent payment, maintenance requests, and tenant and owner portals that cut down phone calls and paperwork. A good site turns a phone-heavy, paper-heavy business into something buyers, tenants, and owners can self-serve, while giving you a lead channel you own instead of renting from the portals.
- IDX/MLS listing search that stays in sync, or a live-updating vacancy list for rentals
- Strong lead capture with fast follow-up — saved searches, valuation requests, showing inquiries
- Neighborhood, community, and area pages that win local search
- For property management: online rent payment, maintenance requests, and tenant and owner portals
- Online rental applications and a clean screening flow
- Agent and team profiles on a fast, mobile-first site, since most browsing happens on phones
SEO Audits for other industries
Frequently asked questions
If I already list on Zillow and the MLS, do I still need my own website?
The portals are great for exposure, but every lead you get there is shared or sold, the customer data stays with them, and you appear alongside other agents on your own listing. Your own site is the one channel you fully control — it can capture leads directly, host neighborhood and community pages that rank in local search, and, for property management, run applications, rent payment, and tenant portals the portals don't offer. Think of the portals as rented reach and your site as owned infrastructure; most businesses need both.
Is the audit free?
We start every engagement with a free consultation to understand your business and take a first look. A deeper, comprehensive audit can be a paid project depending on the size and complexity of your site — but you'll know the scope and what it costs before anything begins. We'll always tell you which you actually need.
How long does an audit take?
It depends on how large and complex your site is — a small local site is quick, a ten-thousand-page store takes longer to review properly. We'll give you a realistic turnaround up front rather than a vague promise.