What a full audit examines
A real audit goes well beyond a free automated scan. It looks at the technical health of your site, the quality and targeting of your content, your backlink profile, and how you stack up against competitors, then explains why each issue matters and what it's costing you.
The point isn't to hand you a 200-item report to drown in. It's to find the problems actually suppressing your rankings and separate the critical fixes from the noise.
- Technical: crawlability, indexing, site speed, mobile, structured data, errors
- On-page: titles, headings, content quality, keyword targeting, internal links
- Content: gaps, thin or duplicate pages, cannibalization, outdated material
- Backlinks: profile quality, toxic links, and authority versus competitors
- Competitive: where rivals are winning and where you have openings
- User signals: how site experience may be affecting rankings and conversions
A prioritized fix list you can act on
Findings are worthless without direction. Every issue we surface is ranked by likely impact and effort, so you can tackle the high-value, quick wins first and plan the bigger projects deliberately.
You choose what happens next. Use the roadmap to guide your own team or another provider, or have us implement the fixes. Either way, you leave with clarity instead of a vague sense that something's wrong.
- Issues ranked by impact and effort, not dumped as an undifferentiated list
- Quick wins separated from larger, longer-term projects
- Plain-English explanations of why each item matters
- Specific, actionable recommendations, not vague 'improve your SEO' advice
- A roadmap your own team or another agency can follow
- Optional implementation if you'd rather we handle the fixes
More on seo & local search
Frequently asked questions
How is this different from the free audits I see online?
Free tools run an automated scan and flag surface-level issues, often with false positives and no sense of priority. A real audit adds human analysis: understanding your goals, judging which problems actually matter for your rankings, and telling you what to fix first and why. The tool gives data; the audit gives direction.
Do I have to hire you to do the fixes?
No. The audit and its prioritized roadmap are yours to use however you like, whether that's guiding your in-house team, handing it to another provider, or having us implement it. We'd rather give you honest, actionable findings than lock you into anything.
How often should I get an audit?
A thorough audit is worthwhile when you're starting a serious SEO effort, after a major site change or migration, or if rankings have dropped unexpectedly. Beyond that, a periodic check every year or so catches new issues, since sites accumulate technical debt and content drift over time.