What a local SEO audit actually checks
A local audit looks at the signals Google uses to rank businesses for nearby searches: your Google Business Profile, the consistency of your name/address/phone across the web, your reviews, your on-page location content, and the technical health of your site.
The goal isn't a 200-point checklist for its own sake. It's to find the two or three issues that are actually capping your visibility right now, and to put them in priority order.
- Google Business Profile completeness, category selection, and service-area setup
- NAP (name, address, phone) consistency across directories and citations
- Review volume, recency, rating, and response rate versus nearby competitors
- Location and service pages: are they thin, duplicated, or missing entirely
- On-page signals: title tags, headings, and internal links that reference your area
- Technical basics that affect local pages: indexation, mobile rendering, and speed
What you get from the audit
We hand you a prioritized findings list written in plain English, not a raw tool export. Each issue explains what's wrong, why it matters for local ranking, and the effort to fix it.
You can take that list to any developer or run it with us. There's no obligation to buy the fixes from Evotech to get value from the audit.
- A ranked list of issues by likely impact and effort
- A snapshot of how you compare to competitors ranking in your target area
- Specific profile and page recommendations, not vague advice
- A short-term action plan you can start on immediately
More on local seo
Frequently asked questions
How is a local SEO audit different from a regular SEO audit?
A local audit centers on the signals that drive map-pack and nearby-search rankings, such as your Google Business Profile, citations, reviews, and location pages. A general SEO audit focuses more on site-wide technical health and content that can rank nationally. Many businesses need both, but the priorities differ.
Will the audit tell me why I'm not showing up in the map pack?
In most cases, yes. The audit surfaces the most common causes, such as an incomplete or miscategorized profile, inconsistent business data across the web, weak review signals, or thin location content. We can't promise a specific ranking, but we can tell you what's most likely holding you back.
Do I have to hire you to fix what the audit finds?
No. The findings and recommendations are yours to keep and act on however you like. If you'd rather we implement them, we can scope that separately after you've seen the report.