Why the Products and Services sections matter
Most profiles list a category and stop there. When you fill out Services and Products, you give Google and customers a structured breakdown of everything you offer, each with its own name, description, and (for products) an image and price range.
That extra detail does two jobs. It gives searchers a reason to tap through instead of scrolling past, and it adds natural, relevant language to your profile that reflects the real terms people type when they're looking for what you do.
- Services are best for offerings you deliver (repair, installation, consulting, cleaning)
- Products are best for tangible items with a name, photo, and price
- Each entry gets its own short description you control
- Well-organized services map to the searches your buyers actually run
- Rich, specific entries give people a clearer reason to contact you
How to build them out the right way
Start from your primary category, then add the specific services under it that match how customers describe their need. Write each description in plain language a buyer would use, not internal jargon or padded keyword lists.
For products, use clean photos, accurate names, and honest price ranges. Keep everything current so nobody arrives expecting something you no longer offer.
- Group services logically so the list is easy to scan on a phone
- Write descriptions for people first; relevance follows naturally
- Use real photos for products, not stock placeholders
- Show price ranges only where you can keep them accurate
- Revisit the lists as your offerings change so nothing goes stale
More on google business profile
Frequently asked questions
Will adding more services make me rank higher automatically?
No. These sections add relevance and give customers useful detail, but ranking depends on many signals together, including category, proximity, reviews, and overall profile quality. Think of them as making your listing more complete and compelling, not as a ranking switch.
Should I list every service I could possibly do?
List the services you genuinely offer and want to be found for. Padding the list with things you don't really do, or repeating keywords, makes the profile harder to trust and read. Accurate and specific beats long and vague.
Do product prices show to everyone?
Prices and ranges you enter can appear on your profile, so only publish figures you're comfortable making public and can keep current. If your pricing varies a lot, a range or a routing to a free consultation is usually the cleaner choice.