Google Business Profile for Medical & Dental Practices
For medical & dental practices, google business profile only works when it's built around the way the business runs. That's what EVOTECH builds — practical, honest, on frameworks you own.
Your free Google listing is often the first thing a local customer sees. We turn it into a real source of calls, directions, and booked work — not a stale placeholder.
Your most valuable free real estate on Google
For local searches, your Google Business Profile often shows up before your website — with your hours, photos, reviews, and a click-to-call button right there. It's free, and for many businesses it drives more calls than anything else.
Yet most profiles are half-filled, out of date, or never claimed. That's a gift to whichever competitor took theirs seriously.
- The listing that appears in Google Maps and the local map pack
- Click-to-call, directions, and hours right in the search result
- Reviews and photos that decide whether someone picks you
What medical & dental practices need from google business profile
What sets a medical site apart from an ordinary small-business site is that almost anything a patient types can be protected health information, so it cannot be handled casually. A standard contact form that emails details in plaintext is a real HIPAA problem, not a theoretical one, and healthcare sites also carry genuine ADA accessibility exposure. The digital work that actually matters is collecting patient information securely, keeping provider, hours, and location data current, and managing reviews across Google and the health directories where patients look before they ever call.
- Online appointment requests or scheduling that fits how the front desk actually works
- Clear service pages, provider bios, insurance accepted, and 'accepting new patients' status
- HIPAA-conscious handling of anything a patient submits — no PHI over plain email
- Reputation management across Google and health directories like Healthgrades and Zocdoc
- ADA and WCAG accessibility, which carries real legal exposure for healthcare sites
- A fast, mobile-first experience with one-tap call and directions
Google Business Profile for other industries
Frequently asked questions
Can my website collect patient information without violating HIPAA?
Yes, but an ordinary contact form is not enough. If a form collects anything that identifies a patient and relates to their care, that is protected health information, and emailing it in plaintext or storing it with a vendor who won't sign a Business Associate Agreement is a compliance problem. The fix is a secure, encrypted intake path with a signed BAA in place, and keeping unnecessary PHI off the public site entirely. We build the secure version rather than the shortcut; the specifics for your practice can be worked out in a free consultation.
Isn't the profile free? Why pay someone for it?
The listing is free; getting it to actually rank and convert is the work. Categories, complete information, consistent details across the web, photos, posts, and review management all take know-how and upkeep. We handle the setup and the ongoing tuning so it earns its place, and you keep full ownership of the profile.
Can you fix a profile that's suspended or a mess?
Often, yes. We work through verification problems, duplicate listings, and incorrect information to get things back in order. Suspensions vary case by case, and we'll be honest about what's realistically fixable and the likely timeline.