What it takes to send a push
Push notifications look simple but involve real plumbing. You need the right setup with Apple's and Google's push services, a way to manage device tokens as users install and uninstall, and a backend that decides who gets what and when.
We handle that infrastructure so notifications actually arrive reliably, on both platforms, and so your system stays accurate as your user base changes over time.
- Setup with Apple Push Notification service and Firebase Cloud Messaging
- Managing device tokens as users install, reinstall, and opt out
- A backend to target, schedule, and send notifications
- Deep links so a tap opens the right screen, not just the app
- Rich notifications with images and actions where useful
- Delivery and open-rate tracking to see what's working
Notifications that help vs. notifications that annoy
The difference between a push that brings someone back and one that gets your app muted is relevance and timing. A useful notification tells the user something they care about right now. A bad one is a generic blast that trains people to ignore you or turn notifications off entirely.
We help you design notifications around real user events and value, and we build the targeting and segmentation to make that possible, rather than only supporting send-to-everyone blasts.
- Triggered notifications tied to real events (order shipped, reply received)
- Segmentation so the right users get the right message
- Respecting user preferences and quiet hours
- Personalized content over generic mass sends
- A clear opt-out that keeps users trusting your app
Getting and keeping permission
On iOS especially, users must opt in to notifications, and if you ask badly, many decline — permanently. The apps that keep the channel open ask at the right moment, after the user sees why it's worth it, not with a cold prompt on first launch.
We build the permission flow thoughtfully and give you the tools to keep that channel valuable. A free consultation is a good place to plan your notification strategy alongside the technical setup.
- Asking for permission at a moment the value is clear
- A soft pre-prompt so a decline doesn't lock you out forever
- Honoring opt-outs cleanly to preserve trust
- Measuring opt-in, delivery, and open rates
- A strategy that keeps notifications worth allowing
More on app development
Frequently asked questions
Why aren't my push notifications reaching users?
Common causes are expired or mismanaged device tokens, incorrect setup with Apple's or Google's push services, or users who declined the permission prompt. We audit the whole path — permission, token management, and backend delivery — to find where messages are being lost, then fix it.
How often should I send notifications?
As often as you have something genuinely worth saying, and no more. There's no magic number — relevance matters far more than frequency. Event-triggered, personalized notifications tend to keep users engaged, while frequent generic blasts train people to mute or uninstall. We help you design around value, not volume.
Can a notification open a specific screen in my app?
Yes, using deep links. A tap can take the user straight to the relevant order, message, or product rather than just opening the app to the home screen. That relevance is a big part of what makes notifications actually drive engagement instead of frustration.