PWA metrics standard analytics miss
Off-the-shelf analytics were built for websites and quietly miss the things that make a PWA a PWA. Did someone install it to their home screen? Are they returning through the installed icon versus the browser? What happens during offline sessions that sync later? We instrument these explicitly so you can see whether your app is earning a place on people's devices.
We tie tracking to the outcomes you care about — signups, orders, subscription starts, task completions — so you're measuring business results, not just pageviews. That turns analytics into something you can act on.
- Install prompts shown, accepted, and dismissed
- Sessions launched from the installed app vs. the browser
- Return visits, retention, and re-engagement over time
- Offline usage captured and reconciled when back online
- Conversion events: signups, orders, subscriptions, key actions
- Core Web Vitals and real-world performance from actual users
Accurate data, handled responsibly
We set tracking up to be reliable — the classic mistake is missing events fired during navigation or offline, which quietly corrupts your numbers. We test that events actually land and that offline activity isn't lost, so the data you make decisions on is trustworthy.
We also build it to respect privacy: honoring consent, minimizing what's collected, and supporting privacy-conscious or self-hosted analytics if you'd rather not funnel everything to a third party. We'll set up consent handling appropriate to your audience, and we'll flag where you should confirm specifics with your legal counsel.
- Works with GA4, or privacy-first options like Plausible or self-hosted
- Consent handling and cookie/tracking notices wired in
- Data-minimizing setup that collects only what you'll use
- Verified event tracking so numbers are actually accurate
- Custom dashboards or reports for the metrics you watch
- Server-side or first-party tracking options where needed
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Frequently asked questions
Can I track PWA installs and home-screen launches?
Yes. These aren't captured by default, but we can instrument install-prompt outcomes and detect when a session comes from the installed app versus the browser. That's often the clearest signal of whether your PWA strategy is working.
Does analytics still work when users are offline?
It can, if it's built for it. We queue events that happen offline and send them when the connection returns, so offline sessions aren't silently missing from your data — a gap most default setups have.
How do we stay compliant with privacy laws?
We implement consent handling and can use privacy-first analytics that collect less personal data. We'll set up the mechanics correctly, but the exact requirements depend on your users and jurisdiction, so we recommend confirming your specific obligations with legal counsel.